Why Women Love To Give Back

by Christina Rowsell
The Brighter Side
100 Women Who Care


The act of giving isn't something new.  It's been around for thousands of years!  Here's a great link to the History of Charitable Giving"No act of kindness, however small, is ever wasted."  

But today it seems as though EVERYONE is looking for you to help out their charity.  It's tough, and and can sometimes be overwhelming.  It's not that we don't want to give back, but don't you want what you give to actually make a difference?  It makes a real difference if the money you give goes directly to the "cause".  Sometimes there are too many "gimmicks to giving".  Buy this product and a "portion of the proceeds" go to a charity.  Does your "portion" actually make a difference?

I recently sat down with 100 Women Who Care Calgary.  Alison Lapczuk started the chapter in Calgary.  There are many chapters across Canada and the USA. All recognize that there are hundreds of organizations working hard to provide much-needed services within their communities.

Lapczuk wanted to find the right opportunity to teach her children about giving back.  For her, who came from a great career now staying at home to care for her little ones, felt as though it was difficult to make a large impact.  And after attending a 100 Women Who Care meeting in Windsor, she knew this was something that needed to be set up in Calgary.  

http://100womencalgary.com/We come from all walks of life and different financial backgrounds.  And in order to make a large impact, if we can come together as a group our community we can make things happen that some organizations never thought possible.  
One of my favorite shows on TV right now is The Secret Millionaire.  Oh how I would LOVE to do that.   I may not have millions to give, but this is a start.  Here's how 100 Women Who Care works:

First off, it's not limited to 100!  It's 100 or more!  Each member must commit to donating $100 per meeting ($400 per year). 

Meet for an hour.

Jointly select a local charity or not-for-profit organization.

Your $100 cheque will then go to the selected organization.  All cheques will be made out to the chosen charity.

If all 100 members donate, there's a $10,000 donation to the charity of choice.  

No "portion of the proceeds" goes to the charity.  No money goes to the organization.  It's 100% your donation to the specific charity.  

You then receive a charitable tax receipt!  

Do that four times a year and witness how $40,000 can improve the lives of our neighbours when placed in the hands of deserving local agencies working to serve the community.

Congratulations to the Helping Families Handle Cancer Foundation. 100 Women Who Care Calgary was pleased to present them with this cheque for $9300! Thank you 100 Women Who Care - Calgary!

Find out more online at http://100womencalgary.com/.
Visit them on Facebook and follow them on Twitter


Electronic Recycling

by Christina Rowsell
via ERA - Electronic Recycling Association

http://www.era.caIn today’s day and age it’s hard not to have equipment that seems old.  It’s as though technology changes as fast as you can say “technology changes”.  So what do you do with your old equipment?  Do you just toss it in the trash?  Do you try to sell it at a garage sale and then it ends up collecting dust in your garage?  Here's a better solution ERA - Electronic Recycling Association!  Not only does it get that old computer and iPod stand out of your hair, but it's going to HELP OTHER PEOPLE!

ERA's mission is "to reduce unnecessary enviromental impact by re purposing electronic/ICT equipment through to true end of life - and to compel positive community impact through donation activities."

This is what ERA can do for you:

- Pick up all of your old IT & electronic equipment you don`t need any more at your site
- Remove all of your company`s data from computers according to highest standards (free hard- drive wiping services plus data removal certificate)
- Refurbish your donated items and donate them on your behalf to local charities in need
- Recycle locally all of the equipment that cannot be reused.

Your donations can help others in need. Too much old equipment gets thrown out every day. To you an old, outdated computer may be junk, to someone else it’s a necessity. Please don’t throw away your old equipment! There is always someone who could use it.

Here are just a couple of organizations and their wish lists. They work with MANY more. You can also check the list of charities they work with here http://www.era.ca/charities/

Alberta's Promise - Wish List 
 200 Computers, Monitors, Laptops, Servers, Printers, Fax Machines

Ebris - The Edmonton Brain Injury Relearning Society - Wish List
 20 Computers, 20 Monitors, keyboards, mice, power cords

West Coast Domestic Workers' Association - Wish List
 Computers, Laptops, Printers


Visit www.era.ca/charities/ for a full list of the charities ERA helps. 

They also offer physical destruction On Site / Off Site - hard drives, tapes, anything that fits in mobile shredder.  See the video here http://www.youtube.com/watch?v=TzDtZT1Fkks

Electronic Recycling Association is available across Canada.  To find one near you go to http://www.era.ca/depots/.

Help bring smiles to the faces of those who could use the gift of technology!  Just like 93-year-old Ms. Silvia Pavat, who recently celebrated her birthday.  She's still enjoying the laptop ERA gifted her.  Ms. Pavat loves emailing, surfing, researching about health, as well as listening and watching free programs from Italy. 
© ERA.ca
Now THIS is what makes The Brighter Side SMILE!  Thank YOU ERA!  
Visit ERA


Write Your OWN Press Release

by Brighter Business Empower
Brighter Business Empower Inc.

One of the best ways for other's to learn about your GREAT ideas is to send a Press Release!!!  And now you can!  

Learn how to write your own press release!

BBE 26

One of the most effective marketing tools you’ll ever use!  


Because it’s YOU representing YOU!  And who knows what you do better than you? A press release CAN be little or no cost… It all depends on you.  You CAN write and send out your release on your own OR you can hire a PR company to do it for you for hundreds even thousands off dollars.


You will learn the following:
  • WHAT a press release is for.
  • HOW to effectively write a release.
  • WHEN the best time to send a release is
  • WHO to send it to and,
  • HOW to generate your own contact list.

When I started my business I was completely unaware of what a Press Release was and just how powerful they can be for your business.  Sending out press releases for my business has enabled me to help raise funds for charity and bring my company out of the shadows.  I would recommend Christina to everyone.  She is professional and  knows what she’s doing!   Vanessa McWilliams – Confident Curls


  •  HOW to get your release noticed
  • WHICH ones get read and which ones end up in the recycle bin!

IN ADDITION You will walk away with  an understanding of Media Relations AND learn how to talk to the media. In the end you will be the one teaching your friends how to write a release and get noticed in the media.

You will know the difference between a paid advertisement and a media worthy news story.

Christina’s years of knowledge and wisdom was incredibly helpful when she worked with me on my Press Release. I have no writing ability and had no idea where to start so Christina’s guidance and wisdom was very much appreciated.  I highly recommend her service to anyone looking to do a press release.   Cindy Browning – Simply Savvy
You will be walked through the different outlets from newspaper, radio, television, online and the corporate world!
 I first met Christina of Brighter Business Empower when she came to our office to catch up with a friend of hers at our office. We were introduced and we started discussing marketing and branding for businesses, how important it is to get your name out there and represent your business online. She had a lot of great information but at that point in time we hadn’t dabbled in the media world very much. Over the next few months we started brainstorming ideas to get our business involved in the neighbourhood and preparing to dive into the world of PR campaigns and media releases. We came up with an idea, booked the event and called Christina. I am so glad we did! It was obvious from the first step that she has a lot of experience in this industry.  She provided us with everything we needed to make our event a success, including who to contact, what to say, and how to generate interest in our event. She even found ways to make our event even better!  In a few hours with Christina we had everything for our event, from start to finish, ready to be published to the media. Our event was three months ago, and I am still using advice and resources from BBE on a daily basis to promote our business. I highly recommend BBE’s services to anyone looking to promote their business through media outlets and wish to extend a personal Thank-You to Christina for her awesome skills and hard work. You rock! ~ Kaitlin Pillar

Host Bio:

Christina Radio Headshot Nick PhotosJoin Christina Rowsell, a veteran broadcaster and producer,  who has been on the airwaves for over 22 years!  She has appeared on television, on radio, writing for magazines and newspapers, and writing for a local popular blog, The Brighter Side.  From flying over a city to report traffic, co-hosting mornings, working in the promotions department, hosting locally produced TV, to producing and hosting a syndicated show across Canada, she will share her knowledge to help small business owners professionally write and promote their ideas to local media.  





Changing kids' lives from the seat of a bike!

Two Wheel View is going further – and we want you to be part of it.

Announcing Two Wheel View – Trips. TWV–Trips is an expansion of our bike trip program that includes new routes and adventures for all students.

Adventure awaits those who join the ride! TWV-Trips is proud to announce our summer bike trips for 2014.  Students can apply for trips in Alberta, Quebec and Argentina. We invite all students, ages 14-17 years old, to spend a few weeks experiencing travel by bike – living outdoor adventure, exploring new cultures, and making new friends.

Bike trips are 10 days to two weeks long in July and August. TWV takes care of all pre-trip orientation, travel arrangements, bicycles, gear, activities, accommodations and meals.

“These experiences develop leadership skills, foster cultural understanding, and connect young people with their natural environment,” says Rick McFerrin, founder of Two Wheel View.

TWV trips are affordable. All participants have the opportunity to fundraise for all or a portion of their trip fee. TWV can help individuals and groups with fundraising strategies and tools. A charitable tax receipt will be issued for all eligible donations.

“Two Wheel View gave me one of the best memories a teenager could ever have. Travelling with great people, making new friends, great food and nice scenery!  Two Wheel View has had a big impact on my life, I am really thankful for them," shares former participant Christian Santiago.

Two Wheel View, a Calgary-based charity, has been successfully leading student bicycle expeditions in Canada and abroad since 2001. Two Wheel View’s vision is to change kids’ lives from the seat of a bike.

For trip details and to apply, visit www.twowheelview.org. There is an early bird discount for registrations prior to April 1, 2014.

Visit Two Wheel View 


Shirley Temple Warmed Our Hearts

by Christina Rowsell
The Brighter Side

Shirley Temple Photo Wikipedia
Shirley Temple warmed our hearts.  As a little girl she had the "it" factor which made her very successful in the world of television. The pout on her bottom lip gave her a sense of innocence.  The strong, stubborn characters that she played allowed me to connect with her right away.

As a child in the 70's I watched her movies.  Not knowing at the time that when I was born she was already 45 years old.  But as a little girl I watched her movies thinking that I wanted to be just like her!  All I wanted was to be like her.  And really, at the time, had no idea that she was a grown woman. 

Shirley Temple's movies came out in the 30's.  The vivacious and talented little girl cheered up people all around the world during the Great Depression.   She starred in Bright Eyes and Captain January. And my favorite was her rendition of "The Good Ship Lollipop" in 1934's Bright Eyes which earned her a special Academy Award  for "Outstanding Personality of 1934."


Shirley Temple 1944 Photo Wikimedia
She continued to take on some acting roles as an adult only to move onto politics.  It was in 1967 that she ran for a U.S. congressional seat.  From 1969 - 1970 she served as U.S. ambassador to the United Nations. From there she was appointed as the ambassador to Ghana in 1974. In 1976 she became chief of protocol of the United States.

And that was the time that I started to watch her films.  I as a little girl not realizing that this talented little girl was a girl of power and influence.  Much like she was in her movies.  In 2005, she received a Lifetime Achievement Award from the Screen Actors Guild.

She died on February 10, 2014, at age 85, in California.

Rest In Peace Shirley Temple Black.

Biography has an amazing write up about this beautiful, strong woman HERE.

There is Good in the World

by Christina Rowsell
The Brighter Side

Although I tear up and get emotional, these are the things that make me smile.  There is Good in the world.  And at The Brighter Side, that's what we're all about.  A place that can make you smile, laugh and forget about your problems.  Good News, Great Ideas & Amazing People.  Here's GREAT video of some AMAZING people that make the world go round!  Watch!  And feel your heart fill with the warmth of people who really care.  You WILL smile!


"Smile and The World Smiles With You!"


Heart Shaped Cucumbers

by Christina Rowsell
The Brighter Side
source: Doef's Greenhouses, Red Deer Advocate

While grocery shopping this weekend at Save On Foods I found these!!  HEART SHAPED CUCUMBERS!!  What a great way to brighten up your day!  And the kids love them too!

© The Brighter Side http://www.doefsgreenhouses.com/
So where do they come from?  Doef's Greenhouses located about 6 miles west and 3 ½ miles north of Lacombe, AB – on the south east side of Gull Lake

Joe Doef, from Doef's Greenhouses explains that they use a heart-shaped mould that is placed over the cucumber as it begins to grow. When sliced, the interior of the cucumber reveals a tiny, delicious heart shape!!  I LOVE THAT!!

This is perfect for Valentine's Day!  But they're not going to stop there!  In an article from the Red Deer Advocate Doef’s Greenhouses says that shaped cucumbers have been grown in places like England and the Netherlands. They're optimistic the idea will now catch on here.  In the article they suggest that they want to promote the Mini Heart cucumbers for Mother's Day or just for school lunches for kids!  I agree!  My son LOVED them in his lunch!!  He said to me,

"Mom, these heart shaped cucumbers taste better than the normal ones!"  

Doef's Greenhouses also suggests that they're going to experiment with other shapes like stars and bells for the Christmas season.

Mini Heart cucumbers are exclusively grown at the Doef Greenhouses in Lacombe, AB and are part of a line of produce called the Picky Gardener by Sunfresh Farms, which supplies major grocery stores in western Canada.  Find out more HERE.

Visit Doef's Greenhouses


Lessons From Mt. Kilimanjaro

by Christina Rowsell
supplied by Motivated By Nature - Release
The Brighter Side

In 2011, Susanne climbed Mt. Kilimanjaro which is Africa’s highest peak at 5,895 metres. She learned many lessons not only climbing up the mountain but also in descending back down. She candidly shares these insights that are applicable both personally and professionally.

Join local award-winning author, inspirational speaker and FUNdraiser, Susanne Heaton, to discover the many insights she learned from both climbing and descending Africa’s highest mountain in 2011.

She will be doing two FREE talks for the public through the Calgary Library on:
Tuesday, Feb.4, 2014 from 7-8:30 pm at Signal Hill.  Register HERE

A second talk will be on Friday, Feb 7, 2014 at Shawnessy Library from 2-3:30 pm.  Register for this location HERE

Susanne believes firmly in the quote by the late, great Nelson Mandela, “Education is the most powerful weapon which you can use to change the world.” In conjunction with her climb, Susanne ended up raising $5,185.  This money went directly towards funding the operations of the Makuleke Community Library in a remote region of the north eastern part of South Africa.  Raising these funds for a worthy cause helped inspire Susanne to reach the top of Mt. Kilimanjaro. 

Come out and prepare to be inspired to dream and scheme of faraway places.  Susanne’s storytelling provides valuable examples of personal awareness lessons that can be applied both personally and professionally. 

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Motivated By Nature online - www.motivatedbynature.com