By Brighter Business Empower Inc.
Empowering Individuals to Succeed in Business
You’re a business owner.
You have a GREAT idea. You have a
website and a home office. Now get to
work. One of the easiest and CHEAPEST
ways to promote your company is through social media. But doesn’t Facebook just take up too much
time? You don’t have the time or energy
to see what everyone is up to. You don’t
need to see your friend’s kids Halloween costumes, too distracting. And the last thing you need is to see what
your best friend had for lunch.
Newsflash! That’s NOT was social media
for business is all about! If you’re not
on social media for your business YOU ARE MISSING THE BOAT!
A recent survey from BMO found that more and more Canadian
small business owners are turning to social media. BMO says that these small companies are using
Facebook, LinkedIn and Twitter to look for ideas or suggestions, track feedback
and to check out their competition. BMO
says 57% of about 300 business owners contracted for the study said they use
Social Media. Which is up 17 points from
last year’s survey. Half of all
businesses (46 %) use social media to promote their company's brand, while 38% use
them to sell their products and services.
If you’re already familiar with Facebook, start there. But start a new business page. Start by getting your friends to like your
page and ask them to share. It’ll grow
from there! But how do you manage to
keep up with posting to this page. This
is where you’re organizing business skills come into play. The great thing about Social Media is that
you can schedule in your posts. Here’s a
great link from Facebook on How To Schedule Facebook
Posts. Then schedule a time to go in
and ENGAGE with your followers. If your
followers know that you care about you’re posting they’re more likely to come
back.
What to post? You
know your business best! Pick things
that will educate them on what you do.
Post ideas that they can use on their own. Find things that will evoke their emotions as
well. And yes even recipes! What? Seems
odd. You’re a business, why would you
want to post a recipe? People LOVE
posting food online. We all need to eat,
and if you’ve got a great recipe, post it.
Most importantly, engage with your followers.
As a Brighter Business Empower member we just posted a BONUS
for you! We have “5 Tips to Creating A
Social Media Calendar” with ideas on specific content. This is an excellent guide on how to organize
your posts. If you’re not a Brighter
Business Empower member, join NOW, details HERE.
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