30.10.12

Cash Cows, Pigs and Jackpots by David Trahair


"A simple strategy that will help you enjoy the journey by taking the anxiety out of personal finance."
by Solange Nicholson - AJC Media Group

In the new book Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy Ever (Wiley; October 2012) author and chartered accountant David Trahair gives valuable advice on how to transform your personal finances, but also offers a refreshing take on how to live the life you want and find true happiness.

According to Trahair, being rich does not equate to being happy.  Although money can bring satisfaction and allows us to do the things that would otherwise be impossible, it’s attainment can also be the source of stress.  All too often, people get caught up in the quest to reach some magic dollar figure and end up slaving away and suffering to reach their goals.  Instead, says Trahair, life should be about enjoying the journey – not reaching the destination. 

Cash Cows, Pigs and Jackpots offers a simple strategy that will help you enjoy the journey by taking the anxiety out of personal finance.  It challenges the advice of financial institutions to invest and build your net worth and instead advises that you focus on cash flow.  The book shows you how to identify cash cows in your life that make you money everyday; cash pigs that constantly drain money from your pocket; and jackpots which are risky and rarely guaranteed.

Trahair argues that our biggest cash cow is ourselves as we have the ability to work and make money.  We therefore need to take care of ourselves by eating well, exercising and surrounding ourselves with people that bring us happiness.  He also takes us back to personal finance basics and gives us practical advice on homeownership vs. renting, living within our means, getting out of personal debt, and saving for retirement. 

It’s time for some financial advice that not only focuses on personal wealth but also considers our happiness along the way to reaching our goals.  Cash Cows, Pigs and Jackpots answers this need by giving us the tools to hit the jackpot in our financial as well as personal lives.

Pick up your copy of Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy Ever and bring back the enjoyment out of your life.

David Trahair Online

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